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Our Story

I’m Jess – founder of dune. and soon to be, mum of three.

dune.baby was born from a desire to simplify the early days of motherhood with a curated range of essentials that are as functional as they are beautiful.

 

Whilst preparing for my third baby, I found myself returning to the same tried and true items: soft, neutral, reliable pieces that actually made a difference in everyday life.

As a mum, I’ve always loved feeling fabrics in my hands and there’s nothing I adore more than wrapping my babies in materials that stretch gently, hug snugly, and feel luxurious during those quiet cuddle moments. That sense of comfort and connection is what inspires every piece we offer.

At dune.baby, we appreciate:

  • Soft, neutral tones that bring calm to your space

  • Natural textures and breathable fabrics that are kind to delicate skin

  • Essentials with purpose – pieces you’ll use every day or proudly gift to someone special

Our collection is shaped by the gentle textures and earthy colours of where we live – inspired by warm sun, sandy dunes, coastal cliffs and native plant life.

 

Each item is selected with intention, tested with our own children, and packaged with care from our family home.

Thank you for being here, we’re so glad you’ve found us.

With love,

dune.baby
dune.baby family 2
dune.baby family
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